I feel like we already know each other — Well, actually, you probably know me pretty well by now!
No? Okay, then! From a young age, I learned the value of hard work and profitable sales. Raised on a tree farm, I learned how to plant, care for and sell landscaping and Christmas trees. At the age of 5, I made an investment in the family business and was given an agreed percent each tree sale. Thus, my passion for sales and marketing began.
G&H Orthodontics
Marketing Operations Specialist | February 2023 – Current
• Managing and completing projects under deadlines
• Research, develop and launch new offerings
• Create and edit both print and digital pieces; including providing grammatical, visual revisions while maintaining brand consistency
• Assist, coordinate and manage tradeshows from planning to execution
• Deploy marketing and account based emails to an international audience
• Video and photo capturing and editingG&H Orthodontics
Social Media Specialist | November 2020 – February 2023
• Develop, manage and maintain social media performance.
• Monitor, track and capture analytics for website, forms, campaigns, social media, etc.
• Create and maintain monthly analytics pulse report.
• Support content development for marketing campaigns.
• Advocate internal culture campaign adoption.
• Design, update and disburse the monthly internal newsletter.Valve+Meter Performance Marketing
Marketing Specialist | April 2019 – August 2020
• Built competitive analysis to show future clients where they stood website, response and performance wise against competitors. Once signed on for the next step, a deeper dive is done.
• Created social analysis based on competitors in their area and best practices.
• Researched, built and launched successful Indeed Hiring Events.
• Built and maintained paid social media ads for clients.
• Managed client technical SEO to improve website scores on search engines.
• Write blogs for clients, when needed.
• Assisted in client email builds, when needed.Ultimate Performance Marketing
Communications Specialist | July 2016 – Dec 2018
• Responsible for developing, designing and maintaining company websites in the auto industry including Wilwood Disc Brakes, CMP Engines, Mac’s Tiedowns and Ultimate Performance.
• Developed social media strategies and carried out posts according to a social calendar.
• Edited in-house videos for YouTube and formatted video content based on best practices and SEO.
• Set and monitored deadlines and managed team projects.
• Assisted on several mailing campaigns for B2B clients and internal efforts.Muncie 100 Men Who Cook
Social Media Manager & Event Photographer | 2010-2017
• Implemented online donations into the social strategy and saw online profits triple online totals of pervious years.
• Assisted in efforts to raise the event more than $500,000 in six years with donations contributing to various causes in Delaware County.
• Responsible for event photography, daily social media posts leading up to event, announcing results and posting engaging content post-event.The Collins Group
Online Marketing Specialist | May 2015 – July 2016
• Managed social media profiles for one of the top DISH Network and flag distribution company’s in the country, along with four sub-companies owned by The Collins Group.
• Responsible for development and delivery of all photography, video and blog postings.
• Developed and implemented online re-branding campaign of CollinsFlags.com in August 2015.
• Maintained all Indeed job postings and applicants.
• Responsible for creating and maintaining Amazon account from CollinsFlags.com.
Programs
- Spyfu / SEMRush
- Unbounce
- MailChimp
- YouTube / Facebook / LinkedIn / Instagram / Twitter / NextDoor / Indeed / Amazon
- Zapier
- Buffer / Hootsuite / Sprout Social
- Yext
- G Suite
Skills & Hobbies
- Video Editing
- SEO
- Email Marketing
- Analytics
- Lead Tracking
- Hiking
- Reading
- Peacock calls
- Thrifting
Kathleen Tomlin 