Portfolio

Competitor Analysis

I was given or researched competitors of the same size to our potential client. In this process, I assessed website traffic, keywords, backlinks, reviews and other metrics to provide more insights on what the company was lacking, offer recommendations on how to solve for these issues and improve sales and visibility.

Event Giveaways

A client in the auto tie-down industry was headed to Moab, UT for an off-roading event. During the events beginning days, they meet with sponsors and brands present where they are given swag bags. It was my job to research, buy and implement a plan that was both relevant and impactful. I chose trail mix as they are following trails all weekend and “tying down” your hunger with trail mix. It was a huge hit!

Event Photography

For over 7 years, Old National Bank hosted a not-for-profit event where proceeds were donated to charities around the city. During this time I was the head photographer, tasked with taking all event photographs including headshots, auctions, check handoff, candids and more.

News Writing

During a Winter Internship, I was tasked on writing features, page one stories and more. In addition to writing, I was also sent on photo assignments for additional stories.

Social Analysis

Once the competitor analysis was presented, clients had the option to sign on for a ‘ThinkFirst’. In this step, we do a deep dive into SEO, PPC, website, social, email and more.

In my part of this project, I researched patterns and tactics competitors were succeeding in and made recommendations, based on platforms they should be focusing on, and how to complete this goal.

B2C Blogging

In 2020, I helped drive online traffic for home service companies looking to grow their business on a digital level in an effort to gain exposure and expand businesses into additional service areas.

Online Donations

As an extra effort to involve people outside attendance of the event, we made efforts to promote chefs and online giving before and during the event. In past years, $500 was the most donated online. The year I managed social media and online giving, online donations saw a nine times the growth of pervious years.

Graphic Design

Over the course of my career, I’ve designed graphics for emails, newsletters, social media, sales campaigns, internal announcements and more.